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Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)

Author: Ken Auletta

tl;dr: A good read if you’re interested in how the digital revolution changed the advertising world. The problem is that often is reads like an ad for Michael Kassan, who runs a firm that apparently is the only winner.


Amazon: Frenemies

First published on May 23, 2020